The Potential Of Mobile Apps

July 17, 2015
admin

Those who think they don’t need a native mobile app because their site is mobile friendly are missing the huge potential apps have over websites.

  • When was the last time a customer took a picture of your product with your website?
  • When was the last time your website notified a potential customer of a sale as they walked by your shop?
  • When was the last time your website told you how a customer felt when they saw your product for the first time?
  • When was the last time your site told you the name of that customer who just walked through your shop’s door?
  • When was the last time your site adjusted the price of an item based on a customer’s social influence?
  • When was the last time a customer tried your product on, virtually on your site?

Biometrics, geo-location, cameras, sensors, augmented reality, 3D gaming… these are potential game-changers that already exist natively in mobile apps — features you won’t find on a traditional website. Not only that, but new functionality that we haven’t really thought of is going to be available to apps much sooner than they are for an HTML-based site, if ever.

Even if you don’t take advantage of those features today, just being on the right platform gets you 80% there.

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